Portfolio
PORTFOLIO
PRODUCT DESCRIPTIONS
I write product descriptions for AppSumo, a SaaS marketplace with exclusive deals on business software. Each piece follows AppSumo’s specific tone and structure, communicating the product’s most compelling features in a skimmable format and casual voice. I’ve written about everything from social media management platforms to coding tools and AI image generators.
Product copy for ScrapeGraphAI, a tool that allows dev teams to pull structured data from any website
Product copy for Lykoza, an AI-powered platform for LinkedIn prospecting and outreach
Product copy for Wonders AI, an AI-powered research platform
EMAIL COPYWRITING
I wrote email marketing copy for The Bowery Mission’s signature annual fundraising events, including their black-tie Valentine Gala and Summer Social for young supporters. My work encompassed pre- and post-event emails, and post-event landing pages on The Bowery Mission’s website that were adapted from email content.
2025 Valentine Gala
2024 Summer Social
PUBLICITY
I wrote and distributed the press release for The Bowery Mission’s annual Thanksgiving celebration in 2024, and managed on-site, day-of media relations.
Since I left full-time publicity work in 2021, my other samples are on the older side, but you can check out press releases and pitches I wrote for Rachael Ray’s daytime talk show here.
SUBSTACK
I’ve been writing on Substack for five years. It’s not copywriting per se, but it’s the best place to get a sense of my voice, style, and thought process.